Many technical writers go through their entire careers without writing grants or proposals — yet that is one of the most important revenue-generating activities a writer can perform.
For a big pharma proposal commissioned by Annenberg Center for Health Sciences, funds were available to help caregivers and patients understand the benefits of the newly FDA-approved medication, Movantik. Admittedly, constipation — a hard-to-treat symptom that sometimes accompanies the use of pain medication — isn’t a creative person’s first choice. But with a little storytelling oomph, the topic can get some traction.
Page two of the proposal (page one followed a mandatory template) included this sidebar. It accompanied a discussion of the worldwide incidence of opioid-induced constipation:
Vignette: Earlier in 2014, a 63-year old woman who had recently emigrated from China crossed a busy street in Queens and was struck by a delivery vehicle. Happily, she survived. Since the accident, she has been under the regular care of a pain specialist. The specialist prescribed an opioid, which has alleviated much of the woman’s discomfort. She regularly fills this prescription at a local Queens chain drug store. . . Read more.